Home|MCE Central & Eastern Europe 2024|Supplier Access

MCE Central & Eastern Europe 2024

04 Feb - 06 Feb 2024
Salzburg, Austria
Salzburg Congress

MCE Central & Eastern Europe is The MICE forum that brings together destinations and event suppliers from Central & Eastern Europe, as well as various other countries, to meet up in person with international event planners, keen on finding new business partners from all participation destinations. Through careful participant selection, the business synergy increases greatly. In combination with the highly time-effective and clever event programming, many new successful business partnerships get established.

B2B Meetings
Returning Suppliers

You will meet

At Europe Congress we apply strict and lengthy qualification processes to assure you’re meeting event planners that are your most likely next business partners. Each invited hosted buyer has been in touch with our in-house recruitment team and is personally interviewed via telephone conversations, subject to pre-registration, and reference checking before an invitation is extended. The decision-making event buyers have upcoming business for CEE region as well as other destinations and organize business events on a high frequency. Our 10 years+ experience in these processes have offered a proven track record of highly successful B2B matchmaking. The up to 80 buyers that you will meet in person at the forum are from:

  • Germany, Austria, Switzerland: 20%
  • The United Kingdom & Ireland: 20%
  • France, Benelux & Scandinavia: 25%
  • South Europe: 15%
  • Middle East & Asia: 10%
  • North America: 10%

  • Representing: 65% Agencies, 25% Corporates, 10% Associations




10:00 – 18:00

MCE Central & Eastern Europe - Registration

13:00 – 16:30

Old Town Walking Tour

Enjoy a unique walking tour with a local tour guide through the City of Salzburg! Explore the history of the old town as well as the taste of Salzburg’s delicacies and gaze some unique venues in the World heritage.


13:00 – 16:30

Salzburg Fortress Guided Tour

A walk at its best -The FestungsBahn (Funicular) takes you up to the Mönchsberg, Salzburg's popular mountain in the heart of the city. Enjoy a guided tour at the largest completely preserved 11th century fortress of central Europe, the Festung Hohensalzburg.

13:00 – 16:30

Salzburg Cooking Experience– Apple Strudel & Salzburger Nockerl

Experience the culinary art of Austrian Delicacies in a small cooking school at the old town. You will not only be thrilled while entering the unique location within a mountain, but will acquire a wealth of culinary knowledge and the most interesting facts about Apple Strudels and the “Original Salzburger Nockerl”. An emphatic, well-practiced chef will guide you to learn all stages of preparation and of course you will enjoy the home-baked result at the end.

17:15 – 18:30

Welcome Cocktail & Opening Speeches

19:00 – 22:30

Welcome Networking Dinner Program at Stiegl-Brauwelt

Whether you're envisioning an authentic Austrian evening gathering, a productive seminar, a corporate meeting, or an elegant gala dinner, you'll find the ideal setting at Salzburg's renowned Stiegl Brewery! As Austria's largest privately-owned brewery, Stiegl seamlessly blends contemporary technology with its rich tradition.


Imagine the joy of savoring freshly tapped beer in the charming beer garden, where liquid gold flows from fountains. You can embark on an engaging journey through Europe's most extensive beer exhibition, immersing themselves in the art of brewing at this very special 1st dinner evening of MCE Central & Eastern Europe 2024!




08:00 – 08:30

Welcome Coffee/Tea

08:30 – 09:30

Flash Destination Presentations Part 1

09:30 – 11:05

Scheduled One-to-One Business Meetings

11:05 – 11:30

Networking Coffee Break

11:30 – 13:40

Scheduled One-to-One Business Meetings

13:40 – 14:45

Networking Lunch

14:45 – 15:30

Flash Destination Presentations Part 2

15:30 – 17:05

Scheduled One-to-One Business Meetings

18:30 – 23:30

Evening Program: Networking Dinner & Party at the Residenz Palace

Salzburg's rich tradition of grand celebrations, dating back to the archbishops' opulent lifestyles, is alive in the meticulously preserved historic chambers. These rooms, a witness to a lavish legacy, are where kings, archbishops, and emperors once reveled, and where you can now create your own history.


Whether it's lively celebrations, prestigious conferences, intimate retreats, or important meetings, the Salzburg Residenz offers the perfect setting for your unique occasions in the state rooms, part of the DomQuartier's splendid heritage. Experience the opulence of the past in contemporary event spaces that exude regal elegance at the 2nd Networking Dinner Evening & a Party of MCE Central & Eastern Europe! 




08:30 – 08:45

Welcome Coffee/Tea

08:45 – 09:30

The Legendary EC Tombola

09:30 – 11:20

Scheduled One-to-One Business Meetings

11:20 – 11:45

Networking Coffee Break

11:45 – 13:55

Scheduled One-to-One Business Meetings

13:55 – 14:15

Forum Closing Session and Farewells

14:00 – 15:30


14:45 – 18:30

Site Inspection Tour

Take a tour of Salzburg's best meetings and events venues, including Hotel Schloss Leopoldskron, MOONCITY, and the Hotel Sacher Salzburg. Full itinerary is as follows:

14:45 - Pickup at the Sheraton Grand Salzburg
15:00 - Inspection of the Hotel Schloss Leopoldskron
16:00 - Pickup for next site
16:15 - Inspection of MOONCITY
17:20 - Pickup for next site
17:30 - Inspection of the Hotel Sacher Salzburg
18:30 - Arrival back at the Sheraton Grand Salzburg

15:00 – 18:30

Beer Enjoyment Trip – The Stiegl Museum - Private brewery tour

Your beer experience in Salzburg. Beer drinkers and beer lovers take note. During the beer enjoyment journey within the historic walls of the Stiegl Brauwelt, you will immerse yourself in the world of beer pleasure and learn all about beer. The Stiegl brewery is the oldest still existing brewery in the city of Salzburg since 1492 and also the largest private brewery in Austria.


15:00 – 17:30

Backstage tour of the unique Salzburg Marionette Theatre (Puppets) a UNESCO Heritage

The UNESCO award-winning puppet show at the Salzburg Marionette Theatre. Experience over 100 years old art, observe the puppeteers closely as they practice their performance and learn all about the history of this time-honored Salzburg cultural institution. Enjoy the imposing ambience of the neo-baroque premises in the heart of Salzburg's old town and shake hands with a puppet.

15:00 – 18:30

Salzburg Cooking experience – Apple Strudel & Salzburger Nockerl

Experience the culinary art of Austrian Delicacies in a small cooking school at the old town. You will not only be thrilled while entering the unique location within a mountain, but will acquire a wealth of culinary knowledge and the most interesting facts about Apple Strudels and the “Original Salzburger Nockerl”. An emphatic, well-practiced chef will guide you to learn all stages of preparation and of course you will enjoy the home-baked result at the end.


It was first time attending this event and I am pleased to have made the journey! The experience was both enjoyable and informative, with a plenty of opportunities for networking, business meetings, and exploring the event's hosting destination.

EAMTM - European Association of Machine Tool Merchants

MCE Central & Eastern Europe is the most efficient meetings industry workshop with regional focus!

Meet Riga

It's a well organized event that offers an excellent value-for-money! Always carefully selected buyers, productive meetings, and fun networking opportunities as well!

Visit Tallinn Convention Bureau

Attending EC events is a very pleasant experience! The content is informative and the agenda is very well organized. I also like it because of the intimate format and the great new contacts you can meet here and build relationships with!

ATPI Netherlands

Great organisation and the team! Friendly and professional, always a pleasure to be there with a good mix of suppliers! There was a really good balance throughout the event, with plenty of business meetings, networking opportunities, and some good...


Very efficient and effective, 2 nights stay, and 35 meetings that were the focus of the event. Thanks to the forum we are now working on a couple of requests for big conferences!


I had a great time participating at the event and in the additional networking program. But what made it very special were the carefully selected Hosted Buyers who showed a keen interest in our technical solutions and were seeking business...

AV Media Events

I find Europe Congress events very interesting and very rich, full of networking, discovering new trends, and meeting with suppliers from an entire region in a friendly environment.


The show was excellent, as always. The atmosphere was filled with positive energy, and the selection of hosted buyers was impeccable. They displayed a genuine interest in our offerings, which was very encouraging!

Penta Travel Agency (PCO/DMC/DCO) Croatia

After each participation at Europe Congress events, not only I make new great friends but, most importantly, I return home with potential business and leads. Excellent value for money!

Hilton Imperial Dubrovnik

It was the best experience ever, the organization was at a very high level! The team took care of all possible details and created an amazing environment for attendees to meet and engage in meaningful business discussions.

Target Conferences

Thank you for providing me with the opportunity to attend this superbly organized unique and important event! The program was excellent, the organization was flawless and the entire EC team was friendly and professional at all times!

Kenes Group

Very high-quality of the business meetings and attending professionals made the MCE a fantastic opportunity to connect and increase business growth!

Hotel Imperial, a Luxury Collection Hotel, Vienna

Fantastic event with a very interesting format, excellent time management and a well-organized matching of buyers and suppliers. It was of great value to also meet solution providers from lesser known regions!

Interel Association Management

MCE Central and Eastern Europe events are a great promotion opportunity for CEE destinations! So many high-quality buyers in one place - it's amazing!

Warsaw Convention Bureau

I really like the concept of Europe Congress events, as they prioritize the quality of organization and focus on selected regions. I have had the pleasure of meeting relevant destinations and suppliers, which has been a valuable experience.


Very efficient events, excellent program, and most importantly, well selected Hosted Buyers having a lot of interest towards the destinations and MICE solutions present at the forums!

Grecotel Hotels & Resorts

I had a lot of interesting meetings, made very valuable connections, and got many new impressions and inspiration for future business. I have to highlight the perfect organization of the event itself and the great selection of suppliers.

Redlin & Schindler

MCE events have the perfect size & the amount of participants, great ratio of meetings & networking events, possibilities to experience the host destination, and a very good selection of buyers! Highly recommended!

Croatian National Tourist Board

Extremely useful and intensive event on a top professional level! The event also offers a lot of opportunities for socializing. My experience is very satisfactory!

Liberty International Adriatic

A lot of energy and inspiring meetings! A perfect size of the event and networking activities make you really connect with each other!

Travel Team Sweden

Very productive and interesting event! Everything was so amazing and professional!!!

BCD Meetings & Events

Perfect organization and a pleasant number of attendees! very nice mixture of formal and informal programs. The EC team was courteous, helpful, and great to work with throughout. I could not imagine it any better!

Kempinski Hotel Corvinus Budapest

It has been a very well organized event with a great timing of each meeting! My compliments on the dinner evening programs with a unique networking concept, which is a very smart way of getting to know other people and start business.

Lublin & Region Convention Bureau

Friendly, efficient, and inspiring environment to be in. I would like to encourage industry colleagues to attend future events by Europe Congress!


The perfect balance of business meetings and social engagement: far more productive than the larger tradeshows.

Live Group

Forum Highlights


Your next business partners in your meeting schedule

& Quality

Highly personable service in exclusive event venues

Time Usage

Limited out of office time, many new business leads

Varied Event

The ideal mix of meetings, keynotes & networking

Focussed Get-together

Buyers with MICE business for participating destinations

Caring for Health & Safety

Clean and safe protocols to assure your wellbeing

Thank You to Our Partners